One interesting addition to the English version of Momo is Facebook connectivity. Facebook is blocked in China, so the integration is clearly designed for overseas users.
Critical mass is going to be an issue for the service as it goes international, though. Since it is location-based, users living in cities with low adoption will be unlikely to keep using the service, which of course will prevent further adoption from others. The company has, however, seen some adoption overseas already.
Momo, China’s smash-hit flirting app, goes international with English version for iPhone
Given that the app is Chinese-only at the moment, a number of those flirters are likely to be overseas Chinese speakers. How is the dating app market in India different from China? To be frank, the two nations have posed similar challenges. In both the countries, the socio-cultural setup is similar. For instance, women in India were not very keen on signing on dating apps in the initial days, but now it is sort of becoming cooler.
It is the same case in China as well. There are social apprehensions around dating.
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Nevertheless, there has been a spurt in female users getting on the app. Moreover, between the two countries, language plays a pivotal role.
Indian users tend to prefer using the app in English, whereas Chinese users prefer using the app in Chinese. Our app is available only in English and not in a local language, unlike in China. We are a young company committed to serving the youth. We aim to make the women comfortable with the idea of going out on dates. We are driven towards keeping a balanced sex ratio and have consistently maintained a healthy 6: We look into the quality of users and keep the environment safe and secure enabling healthy conversations.
We have witnessed that Indian singles are now looking forward to meeting more singles on a public platform like Tantan. The mindset has moved beyond mere hook-ups, where people are open to go with the flow. Popular chinese policeman launched in momo has become part of users, uk tinder?
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China's Dating App Momo Will Soon Chat-Up International Users in English
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