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Millions of people looking for love sign up for internet dating sites every year. They hand over intimate details about their lives in the expectation they will meet genuine daters. They also expect their personal information will be looked after. But most of its 2.

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That is because it runs dating websites on behalf of other companies. Two former employees of Global Personals have described to Channel 4 News how the company carried out industrial-scale deception to dupe innocent daters into parting with their cash.

Each team member would be running as many as 15 different personalities: They would use these fake profiles to send flirty messages to innocent users — as many as messages an hour were sent by the team. Global Personals tried hard to keep the practice a secret.

Fools for love: how an internet dating firm duped clients

New recruits had no idea what the role would involve until they started work, and were told not to discuss the job with friends or family. Most innocent users had no idea that the flirtatious messages in their inbox came from a fake profile created by Global Personals. A user can register on a Global Personals website for free.

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The more messages the pseudo team sent from their fake profiles, the more likely innocent users would be to subscribe, or continue their monthly subscriptions. With fake profiles you can get 50 per cent more revenue, sometimes even more.

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  5. The pseudo team could string along a girl or guy for up to 24 months, and they pay membership fees every month. There were loads of cop-outs you could use.

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    So if you go on your phone and allow your location to show, you can see the people that are near you that might be free for a date. By going down the HTML route we have made sure all smart phones will be able to use the sites not just the people that download apps. We can offer the most targeted advertising to companies imaginable.

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    4. By creating an app with Facebook people can see which of their friends or, importantly, friends of friends are single. It remove the three degrees of separation. No-one does what we do in the States, they just have the dominant players like Match. Become part of the London loves Business. Find us on Facebook.

      Fools for love: how an internet dating firm duped clients – Channel 4 News

      Follow LondonLovesBiz on Twitter. Disruption on London Overground as service suspended between Willesden and Clapham Junction High-stakes political poker creating uncertainty among business leaders Brace yourself, Artic blast brings snow and ice to hit parts of Britain today. The singles that sign up to any of your sites can end up on a number of different dating sites? The Global Personals team. Please support this website by adding us to your whitelist in your ad blocker. Ads are what helps us bring you premium content!