Dating app market analysis

Free online service provides salary, bonus, and hourly wage rate data for job positions in this service sector such as marketing manager, product manager, software product manager, software engineer, senior software engineer, and operations supervisor, with employers for which salary or hourly wage data is provided including eHarmony, Inc.

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Five-year comparative income statement provides salaries, wages, and officer compensation in both dollars and as a percentage of sales for companies that provide services that allow clients to find and contact other clients to arrange a date, typically with the intent of developing a personal, romantic, or sexual relationship. Reports are available by sales size range on a national, state, or local area level. Dating Services SIC NAICS The following guide to industry information, research, and analysis provides sources for industry trends and statistics, market research and analysis, financial ratios and salary surveys, and more.

Select from the following sections or scroll below to view available resources: Industry Analysis, Trends, Statistics, and Forecasts. Market size and characteristics Key statistics and ratios Current performance Competitive landscape Major firms and market share Key risk and success factors Five-year growth forecast.

Industry overview Recent developments Critical issues and challenges Business trends and opportunities Executive insights Financial benchmarking data Five-year growth forecast. Income and expense detail in dollars and percentages Balance sheets in dollars and percentages Cash flow analysis Liquidity and working capital ratios Profitability and return on investment ratios Asset turnover and efficiency ratios Capital structure and debt service ratios. About Terms Privacy Contact. Market size and characteristics Key statistics and ratios Current performance Competitive landscape Major firms and market share Key risk and success factors Five-year growth forecast Matchmaking Institute Matchmakers Survey https: Industry overview Recent developments Critical issues and challenges Business trends and opportunities Executive insights Financial benchmarking data Five-year growth forecast Pew Research Center Online Dating http: Dating Service Market" report sections include: More men than women also said they used dating apps to get free drinks or meals….

Male and female Tinder users were also found to take different tacks when it came to their approach to online dating — or tactics if you like. This was the case for homosexual as well as heterosexual men. Men were also more likely to switch between tactics if they were not getting a lot of matches, while women were slightly more likely to take a different approach depending on what they were looking for at the time though the total number of women reporting that they did this comes in at less than a quarter.

Using male and female created profiles, the study also found that female profiles would get a lot more matches a lot quicker than male profiles chiming with the above tactics. In the case of the former, the researchers recorded around matches within an hour. The accruement of matches slows very gradually, climbing above by the 4-hour mark. The male profiles, however, are still languishing at well under matches by the same juncture. This is related, say the researchers, to the tactics enumerated above. As it seems female users are more selective about who they like, they are more engaged and therefore likely to send a message.

This may suggest that female Tinder users are waiting to receive the first message, posit the researchers. Some traditional courtship rules remain in place, it seems. The excitement with which male Tinder users message does not seem to be matched with their articulacy, with the average missive weighing in at decidedly unromantic 12 characters.

The aforementioned Tinder study by GlobalWebIndex looked into the some of the personal preferences and brand awareness of Tinder users. The findings show that Tinder users self-report as an image conscious group — perhaps unsurprising for users of an app that hinges on physical attraction. They are aware of and conscious of brands — and like to have the latest things.

Just over half consider themselves to be affluent. Accordingly, the Tinder demographic is one that is valuable to brands and advertisers — though less than half are aware of buying things as a consequence of it being advertised. Software engineer Katie Hempenius currently working for Google carried out a study of 10, US Tinder profiles across 22 US cities and towns to analyse how users described themselves. In terms of words pertaining to personality, we might also note that users might be talking about prospective partners as well as themselves. Men also like use words that describe themselves as active and healthy, as well as successful in their work.

This came after a spate of harassment, as well as controversy as Tinder banned trans people for how they had chosen to identify on the platform after other users had reported them. Tinder India recently introduced the option for users to identify themselves however they pleased, with a free text box.

A male model based in London conducted an experiment to find out what straight female Tinder users were looking for physically. He posed with five different looks to see how many likes each would get. The likes dried up when he posted two pictures with thinning hair and with no hair — so the lesson is clear here: Beard or no beard, increasing the number of pictures used on a profile can increase the number of matches. For male and female Tinder users alike, profiles with three pictures got more likes over those with only one. This is particularly pronounced for the male user, for whom matches increase more than fivefold.

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Aside from beards, what sort of things should dating app users avoid putting in their profile picture? This was proven to be case, both in terms of homosexual and heterosexual matches. While the former see a greater proportion of matches overall with or without a bio and a greater increase in absolute terms, adding a bio increases the number of female matches by a greater proportion. For men, photos are the most-important thing. Women also value pictures, though common interests are nearly as important for female dating app users.

Women care most about the bio section. This study looks at apps other than Tinder, some of which are a lot more verbally-orientated than Tinder — though as stated above, bios are important on Tinder as well. Notably, a solid proportion of men also value a good bio.

Humour is the most sought-after quality in a first message across age groups. Too many selfies, filters, or group photos can be offputting it seems — as can too many pictures with sunglasses or mentioning foot fetishes in your bio. On the other hand, female users are a little more colourful. That being said, it seems that many of these popular Tinder users expect to be messaged first….

As a percentage of the entire sample, We are Flint Tinder statistics show an even spread across how often users check the app, with similar percentages using it several times a day, once a day, one a week etc. A higher proportion of US respondents use the Tinder app according to this data.


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If we parse the data so it only shows users who do use Tinder, we can see the subtle patterns and differences a little more clearly. In the UK, those who use Tinder at least every few weeks are most likely to check the app once a day, while in the US once every few days is the most-commonly elected option by a whisker. Both of these points represent the highest point of an arc in the data — if we exclude sporadic users, who account for a fifth of US and just over a quarter of US users.

Dating Services

The discrepancy presumably comes from the differing sample, which in this case focuses on users of dating apps specifically, as opposed to the wider sample of internet users surveyed by We are Flint. Research into how long users tend to have dating apps installed on their devices found that a large percentage of female Tinder users top row only install the app for a single day — nearly a third, in fact.

In second place, not too far behind, however we find the dedicated contingent who still have the Tinder app on their phone. For men bottom row , the percentage who try it and instantly dislike it is surprisingly not a great deal lower. Only three dating apps fare better than Tinder in this regard, while eHarmony is abandoned by a whopping two thirds of users every week according to this analysis at least.

It is unclear how many of these have lost patience with the app, and how many have left because the app was successful in finding them the much-coveted harmony in question. Ogury produced a study looking at the days on which dating app users are most active, and how long they use apps for on these days. In terms of Tinder, we see that the longest sessions are indulged in by Spanish women, who spend 43 minutes using Tinder on Sundays.

UK men come in second in second, clocking 36 minutes on Monday nights probably trying to relieve the heady pleasures of the weekend, which seems so far away. Interestingly men in the US clock the shortest amount of Tinder time, at just under 23 minutes for their peak midweek session. Italian men are the only demographic who use Tinder longer than they use any other app.

Tinder has nothing on Grindr in terms of the length of time, with sessions well in excess of an hour registered among men in the US, the UK, and Spain. Reportedly the greatest average amount of the time spent on mobile dating apps occurs on Thursday 28 minutes.

The Mobile Love Industry

On what day do mobile dating app users use apps most, and for how long? Another set of Tinder statistics produced by Wandera looked at Tinder usage over the course of a day. It seems to operate in a shallow S, that builds up from the morning to peak in the early evening before curving back down over the course of the night. Nielson data, published by HuffPo, finds that the greatest number of Tinder users are active in the evening hours, with over half swiping at 9pm. The data is also measured in terms of the percentage of the total daily usage that occurs at any given time.

Cumulatively, nearly a quarter of daily usage happens in the peak Tinder hours, by this measure, between 7pm and 8pm. The other notable active period for matches occurs in the morning, with a double spike at 9am and 11am. The study points out that this coincides with peak travel times rush hour in this public-transport dependent city.

Dating Services - Industry Analysis, Trends, Statistics, and

Wandera data also shows a Thursday spike in online dating activity, corroborating the Ogury findings. SurveyMonkey Intelligence Tinder statistics found that Tinder users tend to log into the app around four times per day.

This is curiously on the lower end of the spectrum, with happn users logging into the app 10 times per day. This is something of an outlier, however, with the next highest figure Lulu coming in at just under seven sessions per day. SurveyMonkey Intelligence Tinder Revenue.

Tinder is part of Match Group , which has an effective monopoly on the international or at least Western online dating game. Four of the plaintiffs withdrew from the lawsuit later that month, claiming that Match Group and IAC tried to enact an arbitration agreement, which all four had signed in the period following that in which they claimed Match Group had cheated of them of the money, but before the accusations came to light. One, Rosette Pambakian, told The Verge that they continued to support the lawsuit. Match Group filed a motion to dismiss the lawsuit in October, claiming that Sean Rad was involved in the valuation process.

Match Group accuse him of betting against Tinder. Rad maintains that financial data supplied by Match Group had been manipulated to show performance at a lower level than reality. Tinder moved to monetise in , offering the Tinder Plus service.

Industry Analysis, Trends, Statistics, and Forecasts

This allows users various added features, such as Tinder Passport allowing users to move to another location to scout ahead and unlimited likes non-paying users are limited to 50 every 12 hours. Tinder Gold, rolled out in August , offers the ability to see who has liked you for an additional cost on top of this. Pricing for Tinder Plus and Tinder Gold is dynamic, shifting with location and age. Advertising is the final Tinder revenue stream. Tinder revenue, the statement claims, is the main engine for Match Group.

Tinder Gold — which allows users to see which other users have liked them — has become the main driver of subscriber and revenue growth since its introduction in Q3 It is not on the most downloaded list, but that is dominated by free social media apps. Tinder is not the biggest dating app in the world.

Badoo claims million registered users, 60 million of whom are active every month. PlentyOfFish was claiming million way back in Nor was it the first: And yet there is something about Tinder that makes it feel like it is the defining app of the online dating era. In the Western world at least — the Tinder app always seems to be buzzing away in the background, wherever you go. Its gamified style, its perfectness for mobile, and its honest simplicity perhaps go some of the way to explaining its runaway success.

Match Group is certainly reliant on Tinder — particularly as users seem increasingly ready to part with their money for the benefits of Tinder Gold. Perhaps the ubiquity of Tinder means that the differentiation offered by premium subscriptions seem worthwhile. Perhaps a wider shift to the subscription model across the app world has also played a part in the rise of the Tinder subscriptions. Subscriptions aside, Tinder has come to occupy a crucial place in dating habits around the world — particularly among younger people. Tinder seems to have taken the place of these old-fashioned rituals — and with the added benefit of letting users meet a far greater variety of people than they would in the darkened corners of their usual den of iniquity.

Tinder, of course, has its issues. On the business side of things, the lawsuit between founders and parent company is definitely a bad look for the brand. While other apps continue to appear on the market, offering various tweaks to the Tinder model to try and address some of the issues associated with it, as it stands, no other app is more representative of the new norm.

Tinder is not stagnant though — and with improvements to AI as well as additional post-match offerings , the Tinder experience looks set to move confidently with the times. In App Marketing , Mobile Advertising. Tinder Revenue and Usage Statistics The Definitive Guide to Qualitative Analytics.