Yahoo dating service free

Each dating site works the same — posting a profile of yourself, including photographs, is free. So is browsing through the thousands of eligible people. And with some, you are even notified that a prospective mate is trying to contact you.

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But to contact your future date, you have to take the plunge over the subscription wall. While 6 million people each month visit Match. That 6-to-1 conversion ratio is typical, the other sites say, and they are all experimenting with ways to push lurkers over the subscription wall. On the other side of the coin, dating sites have an odd problem — generally speaking, a successful customer goes away.

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In fact, 75 times each month, Match. In this business, churn is a wonderful thing.

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Besides, Clifford said, the singles population is constantly changing, with children coming of age, breakups and divorce. Also keeping business rolling: That kind of repeat business would make any industry take notice. It turns out that personals are popular not only with the brokenhearted, but also with broken marriages, putting the sites at the center of some sticky moral questions.

Research published earlier this year indicated that about one-third of online personals users are married; Clifford thinks 20 million married Americans will be interested in using online personals in the coming years. The sites deal with the thorny issue differently. And if the company hears that a customer has lied about their marital status, they are dismissed.

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Yahoo and uDate, on the other hand, leave the policing up to the users. From a social perspective, this has some disadvantages, and from a business perspective it has advantages.

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Many have far more wholesome motives. So for example, we made it easy to e-mail personal ads to friends. These people are married matchmakers.

And we pick up a fair number of subscriptions from that. Since then, the site has gone on to redefine our lives online. If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

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